ASYMMETRIC EFFECTS OF ONLINE CONSUMER REVIEWS ...

Accordingly, star ratings in online reviews are a critical heuristic ... (i.e., perceived usefulness and enjoyment), the researcher generated binary types of variables.

ASYMMETRIC EFFECTS OF ONLINE CONSUMER REVIEWS ... - Verwante dokumente

ASYMMETRIC EFFECTS OF ONLINE CONSUMER REVIEWS ...

https://www.researchgate.net/profile/Juan_Nicolau2/publication/272391900_Asymmetric_effects_of_online_consumer_reviews/links/56eee94d08aea35d5b9a3175/Asymmetric-effects-of-online-consumer-reviews.pdf

Accordingly, star ratings in online reviews are a critical heuristic ... (i.e., perceived usefulness and enjoyment), the researcher generated binary types of variables.

Ranking Online Consumer Reviews - arXiv

https://arxiv.org/pdf/1901.06274

The online product review is a way for business managers and customers to ... two classes, we converted the continuous variable helpfulness into a binary one.

Stimulating Online Reviews by Combining Financial Incentives and ...

https://carlsonschool.umn.edu/sites/carlsonschool.umn.edu/files/2018-10/burtch_hong_bapna_griskevicius_2018_1.pdf

financial incentives to generate online reviews, a rel- atively common strategy among ... by taking the product of binary conversion and con- tinuous contribution ...