Research Note: What Makes a Helpful Online Review? A Study of ...

presence of customer reviews to an online retailer, a largely uninvestigated ... binary variable, with a value of 0 for search goods and 1 for experience goods.

Research Note: What Makes a Helpful Online Review? A Study of ... - Verwante dokumente

Research Note: What Makes a Helpful Online Review? A Study of ...

https://www.jstor.org/stable/20721420

presence of customer reviews to an online retailer, a largely uninvestigated ... binary variable, with a value of 0 for search goods and 1 for experience goods.

1 What makes a useful online review? Implication for travel ... - CORE

https://core.ac.uk/download/pdf/30341222.pdf

usefulness of online reviews is a crucial issue in online tourism marketing as online ... and real photo, are binary variables to be measured as '1' if they disclose ...

THE RELIABILITY OF ONLINE REVIEW HELPFULNESS

http://web.csulb.edu/journals/jecr/issues/20143/Paper3.pdf

Many online reviews have a helpfulness rating, and such ratings are being widely ... because the dependent variable is binary (Yes or No) and the sample sizes.